MEDIA INQUIRIES:
Mr. MarkDavid Carter
Founder | Impresario
Call/TEXT: 240.646.4819
Email: [email protected]
FOR IMMEDIATE RELEASE
CHICAGO, IL – Join us for Natural Hair Fest Chicago and The AFROINTL Fashion Show CHI, happening on July 13th and 14th at the Warwick Allerton Hotel Chicago, situated at 701 North Michigan Avenue, Chicago, Illinois 60611. This fun and exciting event, held in the elegant Buckingham Ballroom on the 3rd Floor, is a celebration of natural beauty and healthy hair and scalp care routines. Featuring live product demonstrations, insightful discussions, and appearances by special guests, the Natural Hair Fest offers a welcoming space for individuals embracing their natural hair. Moreover, it advocates for the use of haircare and skincare products containing natural, organic, and vegan ingredients. The event, part of the 2024 Tour de Naturelle’, commenced in Washington, DC, and continues as a nationwide roadshow, connecting brands with new customers across 24++ distinct markets through face-to-face, in-person, and online interactions.
Create a Respectful and Open World for Natural Hair (CROWN). Promoting respect and openness toward natural hair is the driving force behind the CROWN Act, pioneered by State Senator Holly J. Mitchell of California. This groundbreaking legislation marks the first of its kind at the state level in the United States, aiming to eliminate discrimination based on hairstyle and hair texture. Enshrining the rights of individuals to embrace their natural hair, the CROWN Act enables the wearing of diverse styles like braids, locs, twists, and knots in both workplaces and public schools. With Illinois recently adopting the CROWN Act into law, it joins a growing list of states—including Alaska, Arizona, Arkansas, and more—that have recognized the importance of embracing natural hair and have officially signed the Act into law.
Having beautiful natural hair goes hand in hand with maintaining a healthy scalp. Since 2015, Natural Hair Fest has been at the forefront of curating experiences tailored to Chicago’s natural hair community. The event offers a dynamic lineup of programming on the main stage, dedicated to educating both consumers and beauty industry professionals. Through engaging presentations, attendees gain insights into the historical contributors of natural haircare, the importance of natural haircare products, and illustrates the potential risks associated with chemical services.
MarkDavid Carter, the visionary founder of concept Natural Hair Fest and the driving force behind the 2024 Tour de Naturelle’, emphasizes the core values of the event: “We advocate for self-love, self-care, overall health and wellness, prioritizing the well-being of both hair and scalp, regardless of type or texture. Our mission is to encourage everyone to embrace their natural hair wholeheartedly.” Kicking off our nationwide tour, we were thrilled to commence festivities in the nation’s Capital alongside esteemed industry experts and showcasing some of the most exceptional products available. Set against the backdrop of Chicago’s vibrant Gold Coast area, our event promises to deliver an unforgettable, immersive experience downtown at Warwick Allerton Hotel & Resorts along the iconic Magnificent Mile.”
Common misconceptions about natural hair persist worldwide, and Natural Hair Fest is dedicated to addressing and dispelling these misunderstandings. Our objectives encompass several key areas:
- Dispelling misconceptions surrounding natural hair.
- Providing support for individuals navigating the care of coarse, thicker, and fuller hair types.
- Correcting harmful habits that contribute to tangles, breakage, and hair damage.
- Offering solutions for various hair and scalp disorders.
- Facilitating collaborative discussions with industry experts to promote best practices and highlight the benefits of embracing natural hair.
- Providing a platform for natural hair stylists to showcase their talents, techniques, and services.
- Hosting a specialty store-styled marketplace devoted to the care and maintenance of healthy natural hair.
MarkDavid emphasizes the inclusivity of Natural Hair Fest, stating, “All hair is good hair. It’s essential to embrace our roots and follicles! Our goal is for every guest to leave feeling beautiful and empowered. We gather experts from across the country to guide individuals and natural hair care professionals alike. We fully support those striving to look their best while prioritizing their health and well-being. Guests with relaxed, chemically treated or color-treated hair can also benefit from products with natural and organic ingredients. Everyone interested in learning proper hair and scalp care techniques is encouraged to attend.”
Natural Hair Fest provides a vibrant, multicultural platform where individuals from all walks of life can connect with professionals, network, and engage in meaningful interactions. This in-person event brings together a diverse array of experts, including hair braiders, barbers, locticians, hair weaving specialists, product distributors, salon owners, fashion and beauty stylists, estheticians, influencers, and other like-minded professionals, fostering an environment ripe for networking and learning.
With over 25 vendors participating in Natural Hair Fest Chicago, attendees have the opportunity to engage directly with their favorite local businesses as well as merchants from other cities and beyond. Guests can seize this chance to meet the creators behind newly launched hair and skincare product lines, explore and experience products firsthand, and engage in discussions about the latest trends in the natural hair care industry. The event serves as a platform for the natural hair community to support local entrepreneurs, discover exclusive beauty products, and connect with merchandise from across the nation.
“Get ready for the upcoming Natural Hair Fest hitting downtown Chicago on Saturday & Sunday, July 13-14, 2024. Mark David announces exciting presentations by Frances Simmons-Ellis, the innovative mind behind the Wrap Braid Technique, Delfanita Warren, a licensed Trichology Coach, Paul Chambers, the visionary behind Paul Chambers Salon and P-Bond Hair Care, and our special guest, Fame Everett of Everette’s Natural Hair School & Salon (Detroit, Michigan). Mr. Everett will be sharing insights through a Master Class on Hair Braiding & Locs, adding to the wealth of knowledge at the event.
Our aim is to encourage everyone to embrace their natural hair wholeheartedly. At the city-center of downtown Chicago, our event features a vibrant marketplace showcasing unique vendors offering products and services that complement natural hair lifestyle choice. Plus, being centrally located, we’re just moments away from some of the city’s top attractions.
The festivities kick off on Saturday and continue through Sunday, July 13th-14th, at the prestigious WARWICK ALLERTON HOTEL CHICAGO, situated at 701 North Michigan Avenue in the elegant Buckingham Ballroom on the 3rd floor. We extend a warm invitation to beauty industry professionals, freelancers, students, and consumers alike to join us. Come support our festival vendors, discover the products and solutions you’ve been seeking, and make valuable connections.
Register online today! For more details about Natural Hair Fest in Chicago, visit http://www.naturalhairfest.com. To explore sponsorship opportunities, advertise, exhibit as a corporate or small business vendor, showcase fashion designs, participate as a model, performer, spoken word poet, or volunteer, please Call/Text: 240.646.4819.”
NOTES TO EDITORS
Mark David Carter, the driving force behind NATURAL HAIR FEST, brings a wealth of experience as both its founder and a seasoned marketer and brand strategist. With a background as a former runway model, he is renowned for his expertise in All Things Beauty. Since 1992, Mark David has been at the forefront of producing special events within the beauty culture. For further information, including high-resolution images, product descriptions, press inquiries, VIP tickets, or to schedule interviews, please contact Mark David Carter at (240) 646-4819 or via email at [email protected].
NATURAL HAIR FEST CHICAGO & AFROINTL FASHION SHOW CHI—CHICAGO, Saturday and Sunday, July 1-14, 2024 | 10am-6pm and 6pm-12am daily w/the MIND BODY & SOUL HEALTH & WELLNESS MARKETPLACE at the WARWICK ALLERTON HOTEL 701 North Michigan Avenue in the Buckingham Ballroom on the 3rd Floor, Chicago, IL 60611.
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Photos from a previous Natural Hair Fest. Photographer: MarkDavid Carter.
Photos from a previous Natural Hair Fest. Photographer: MarkDavid Carter.
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